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A product of two immigrants from Hong Kong and Shanghai, who was born in Vancouver, BC, grew up nearby, studied in Ottawa, and has called the Greater Toronto Area home for the last 23 years.
Now the president and certified financial planner at Crimson Financial, specializing in medical professionals and real estate investors in B.C. and Ontario.
Interested in networking, collaborating and helping out the local and NAAAP communities.
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I’ve invested deeply in leadership development throughout my career and now want to give back to the community. I care about building cultures where people lead with purpose and show up as their authentic selves. At NAAAP Toronto, I’m focused on creating meaningful partnerships that support Asian professionals and foster more inclusive, future-ready workplaces.
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Johnson brings over 25 years of experience in multicultural marketing and is a key member of our strategic planning team.
He leads Balmoral’s Chinese social marketing division, staying ahead of trends to deliver innovative solutions for clients in the multicultural market. Johnson has managed numerous successful in-language digital and social media campaigns, overseeing online media strategy, content development, creative direction, and production across a variety of platforms targeting diverse audience segments. Since 2018,...
see moreJohnson brings over 25 years of experience in multicultural marketing and is a key member of our strategic planning team.
He leads Balmoral’s Chinese social marketing division, staying ahead of trends to deliver innovative solutions for clients in the multicultural market. Johnson has managed numerous successful in-language digital and social media campaigns, overseeing online media strategy, content development, creative direction, and production across a variety of platforms targeting diverse audience segments. Since 2018, he has led a team of social media specialists managing BMW Canada’s official WeChat account, and since 2023, the brand’s Xiaohongshu (RedNote) presence.
Fluent in Mandarin, Cantonese, and English, Johnson possesses deep expertise in Chinese social media platforms such as WeChat and Xiaohongshu. He has worked with all levels of government and served blue-chip clients and leading institutions, including BMW, Samsung, Toronto Symphony Orchestra, Yorkdale Shopping Centre & Square One (Oxford Properties Group), Holt Renfrew, Government of Ontario, BMO Financial Group, Fido, Clorox, Brita, Rogers, chatr mobile, BlackBerry Asia-Pacific, and Rémy Martin.
Well-connected within Toronto’s Asian communities, Johnson has served as President of the Taiwan Entrepreneurs Society Taipei/Toronto (TESTT) since 2024.
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